Nutrela ties up with PFNDAI to enhance awareness on the benefits of Soya
Bengaluru, 29 sept , 2015: India’s leading FMCG Company Ruchi Soya Industries Limited has tied up with PFNDAI to advise it on Soya brand Nutrela. Dr Pai is Executive Director of Protein Foods & Nutrition Development Association of India and he will also propagate the benefits of Soya to other nutritionists.
Nutrela and PFNDAI will be implementing a nutritionist outreach programme in the states of Karnataka and Maharashtra. The two sides will be jointly reaching out to more than 200 nutritionists each in Mumbai and Bangalore alone in the next two months.
The initiative comes at a time when health has emerged as a growing concern in India. India is home to a majority of the heart patients in the World. A major cause of this is a sedentary and stressful lifestyle. This has prompted many Indians to move away from a traditional Indian breakfast towards a healthy breakfast. This is where soya food can play a huge role with their strong protein content.
The Nutrela brand has been in existence for over two decades. It straddles the entire spectrum of Soya offerings including chunks, mini chunks and granules.
Ruchi Soya Industries will also be rolling out its School Contact Programme in more than 400 schools in Karnataka and 3000 schools in Maharashtra. The objective of this programme is to educate children around nutrition, specifically the goodness of soya and the advantages of soya over other foods like milk/egg/meat. The campaign will feature sampling and contests.