Bengaluru: Godrej
Locking Solutions and Systems (Godrej LocksS), the
118-year-young company of innovative locking systems and the founding business
of the Godrej Group, is proud to present the new avatar of security in India —
Nav-tal NXT.
The iconic Nav-Tal lock
is emblematic of the sixty-year-old journey of locks in India and brought a
sense of security to the doorsteps of each Indian home. The brass circular body
has remained as a symbol of trust and is synonymous with security and robust
quality in India. A recent consumer insight indicated that, while Nav-Tal still
ruled as the most trusted and first choice among consumers, the new generation
of consumers wanted to see it in a more stylish avatar! And to fulfil the
consumer preference of the millennials, the iconic brand has undergone a face
lift and transformed into – Nav-Tal NXT. The new version has a refreshing look
and boasts of several key features such as trendy semi-curved body with
shiny-fine finish in bright brass, longer “p” shaped Mazak keys, and offers
45,000 possible key combinations to further bolster the security of your homes.
The sturdy and convenient
design of the Nav-Tal fits right into the palms of the consumer, and the
Ferrule-less design, although seems like a simple innovation, adds a lot of
convenience. It’s so convenient that you can even open the lock when its pitch
dark!
Commenting on the Nav-Tal
NXT, Mr. Navroze Godrej, Executive Director, Godrej & Boyce stated,
“With design-led innovation and customer centricity at the core of its
operation, Godrej Locks has always been a champion of innovations in the
industry. The Nav-Tal has always been revered as the iconic brand that set the
foundation for the Godrej legacy. The genesis of Nav-Tal NXT lies in the
evolving preference of the new generation of consumers who wanted to see iconic
Nav-Tal in a more stylish avatar. We are confident that Nav-Tal NXT would
inspire the new generation just as much as it inspired and enthralled the
generations in the past.”
Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking
Solutions and Systems added, “Nav-Tal NXT is an extension of the trust that
has made Nav-Tal a preferred choice for all consumers due to its uncompromising
quality and security. Godrej as a trusted brand has always exceeded industry
standards. Nav-Tal NXT is not only crafted in accordance with the design
aesthetics preferences of the next generation but it has also evolved in terms
of security and technology compared to its predecessor. The proof-point of this
lies in the fact that each Nav-Tal NXT undergoes 50,000 quality testing cycles
even though the standard requirement is only 10,000.”
The new look has been
designed by ace industrial designer – Michael Foley, one of the most famous and
iconic industrial designers of our time! His repertoire of work across sectors
has been momentous in its own right. He stated, “A lot of my design
sensibilities come from customer insight and a high attention to detail- both
of which have been intricacy incorporated into the new Nav-Tal design.
Redesigning an iconic product was indeed a privilege. However, it was a
challenge to remodel a classic and famous product because of element of legacy
that it brings with it.”
This trendy lock design
promises to take the Indian décor market by storm and recapture the hearts of
consumers that have sworn by the solid stamp of safety and reliability. Godrej
LocksS, which builds products based on strong consumer insights, has always
kept customer centricity at the core of its operations.
The Nav-Tal NXT will also be
available through prominent e-commerce websites in addition to the existing
market distribution system and channel partners.
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