Bengaluru,
March 22 : ‘Idea Jalsa – Music for the Soul’ is
back in Bengaluru and will feature Suma Sudhindra, a renowned Veena
exponent of India along with The Legendary Padma Vibhushan Pt.
Hariprasad Chaurasia on flute followed by a powerful Hindustani
Classical Vocal Performance by the living Legend of India Sangeet Martand Padma Vibhushan
Pandit Jasraj. The 12 city concert tour commenced from Chennai on
February 5, 2016, and will
now travel Pune and culminate in Bengaluru on the 26th of March.
Music finds itself at
the core of Idea Cellular Ltd.’s brand building and customer connect strategy.
Indian Music has the ability to reach out to a cross section of society, with
no barriers of language, caste, creed, etc. ‘Idea Jalsa – Music for the Soul’ is
a unique project which has been partnered by Idea Cellular Ltd. since its
inception in 2006. It has grown from strength to strength and has come to stand
for ‘excellence’ & ‘quality’, engaging the large community of music lovers across
the country. As always, Idea Jalsa will bring together legends, maestros,
stars, young maestros and the rising stars of Indian music, to showcase the
rich cultural heritage of India. The Idea Jalsa platform has already presented
more than 7,000 musicians across genres! A proud achievement for Idea Jalsa
this year, is the support that the Ministry of Tourism, Government of India has
extended.
“Idea Jalsa is the largest platform for Indian Music across
genres, which has been established with the active support of Idea Cellular
Ltd. and has crossed many milestones in its journey since 2006, e.g. entering
the Limca Book of Records, reaching more than 30 crore audiences through its TV
telecasts, being the 1st Indian Music project to be webcast live,
telecast in 165 countries worldwide on Zee International and also being on 15
International Airlines’ inflight entertainment. We are very humbled that the
Ministry of Tourism, Government of India has agreed to support this project
with Incredible India.” said
Durga Jasraj, Founder & Director,
Art And Artistes.
Commenting on this
occasion, Mr. Siva Ganapathi -
Chief Operating Officer, Karnataka, Idea Cellular, said, “Idea
Cellular has always considered music to be one of the important avenues to
connect with our customers across the country. Idea Jalsa is one such platform
which brings together legends, maestros, stars, and rising stars from the
Indian music fraternity, to present a rich & diverse showcase of Indian
culture for all music enthusiasts across the country and champion Hindustani
classical music. We are happy to bring these unique performers and musicians to
Bengaluru and are hopeful that our customers will join us in this celebration
of music.”
Date: Saturday, March 26, 2016
Venue: Orion Mall, Bengaluru
Time:
6.30 PM
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