Wednesday 30 September 2015


Bengaluru,30 sept 2015: HCL Services Ltd.,  in collaboration with Karbonn, is launching ‘GoLife’, a new mobile application for its feature phone range. Aligned with the objective of ‘Connecting the next billion’, the application is designed to inform, involve and empower the rural and semi urban population of India.
    Built on a user friendly interface, GoLife will enable the rural population of India to easily access market information, get timely weather advisory and receive daily tips and guidance from experts. The mobile application is currently focused on three key sectors - agriculture, healthcare and education. All content in the GoLife application will be available in local languages. The content on GoLife application is available in 11 different Indian languages apart from English. Through Karbonn devices, the application is presently available in English, Hindi, Marathi & Gujarati.
    Traditionally, Indian farmers are constrained by the lack of timely access to market information and inadequate reach of IT/Internet infrastructure. In case of Agriculture, GoLife provides extensive reach across 22 states with 7000 markets, 8000 blocks, 275 crops and commodities. Additionally, over 30 ecosystem partners and 40 agriculture experts will be available to offer guidance and advice to the farmers seeking help.
     In Healthcare, users can access real time information across varied topics like healthy living, parenting advice, mother and child care etc. In Education, with Learn English, GoLife offers a functional English course that helps users to learn the basics of the language. In addition the GoLife also imbibes consumers with skills in financial literacy, entrepreneurship, general knowledge as well as examination tips.
    Commenting on the partnership with HCL Services, Sudhir Hasija, Chairman, Karbonn Mobiles said, “At Karbonn, we believe in making technology simple and come up with innovative user centric solutions or features that are designed to complement every activity in life. Our partnership with HCL is a testimony to our promise. The content of GoLife is designed keeping in mind the need of rural population. If used efficiently, the platform will usher in a new revolution in the lives of our consumer and will create new opportunities which will help them become future ready”.
    Speaking on the strategic partnership, Mr. Biswanath Bhattacharya, Chief Executive, HCL Services Ltd. said, “In line with our mission to add the utmost value to our Customers, we are delighted to partner with Karbonn. With GoLife, HCL Services’ proprietary application and trademark, we strive to work towards an improved standard of living for population in the rural areas, by providing content on agriculture, healthcare and education which will be available in their respective local languages”.

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